Guidance That Stands the Test of Time in Swiss Hospitality
Michel Wichman supports hospitality investors, hotel owners, and emerging talent on their path to success in the Swiss hotel industry.
Michel Wichman
Gstaad/Saanen · Switzerland and international
Experience That Speaksfor Itself. Professional support grounded in decades in the industry. Delivered with clarity, responsibility, and an understanding of what truly matters.
I support:
Hotel owners and operators
You run a hospitality business you know can do more than just "perform well." I provide strategic guidance on building clear structures, a strong service culture, and long-term success.
Investors
Developing a hospitality project in Switzerland? My extensive experience ensures your vision aligns with practical reality.
Experienced staff and emerging talent
Whether you’re a seasoned professional or just starting out, I provide clear direction and practical guidance to help you build your career in Swiss hospitality.
How I Help People and Projects Succeed:
Hotels and Operations
Clarity in positioning: defining your hotel’s identity from a place of authenticity
Elevated service culture: so your guests feel the difference
Sustainable processes and standards: how to create clear responsibilities and systems
Leadership and team optimization: placing the right people in the right roles to enable peak performance
Excellence in daily operations: not just on paper, but in practice
Investors and Projects
A realistic concept and feasibility review
Guidance on location, positioning, and target markets
Sparring in negotiations and decision-making phases
Support at every stage, from the seed of an idea to full operational takeover
Preparation of business plans and income statements
Mentoring for Hotel Professionals and Emerging Talent
Guidance with orientation and decision-making: helping you take ownership of your career so you can navigate the industry
Defining your clear path to success: a strategy with nothing left to chance
Practical guidance: actionable, real-world advice — no motivational rhetoric
Clarity on industry standards: ensuring your presence is professional and aligned with top hospitality standards from day one
The stairs, not the elevator.
Sustainable success is built step by step, through discipline, sound decisions, and lived values.
In hospitality, it’s especially clear: You don’t need more of everything, only the best of what truly matters. Your new standard: not just meeting expectations, but exceeding them — without a show.
How I work:
Selectively
I only collaborate when I know I can make a meaningful impact
Discreetly
I’m confidential, direct, and focused
Practically
I’m realistic, people-oriented, and driven by results
Reliably
I create and follow standards that last
Ready? Send me a short email with some context about you or your business; just two or three sentences. Then we’ll have aquick conversation to see if a collaboration makes sense for us.
My Path To Success
01
Dutch roots, taking early responsibility at home
02
Started in hospitality at the very bottom (as a dishwasher), then step by step built a path into leadership, entrepreneurship, and hotel ownership
03
Trained in hotel management and business administration at Wirtschaftsschule Thun (Business School Thun), Switzerland
04
Worked professionally in the Netherlands and Switzerland
05
Le Grand Chalet, Gstaad: From Maître d’Hôtel to Deputy Director
06
Le Grand Bellevue, Gstaad: became General Manager by the age of 30; leading operations at the highest level for many years
07
Developed and supported several hotel projects, including Grand Hotel Bellevue, Chalet Hotel Spitzhorn and The Mansard
08
Founder and former President of BEST 3 STAR HOTELS of Switzerland
Hotel Spitzhorn
My 3-star superior holiday hotel is built around a single idea: “The Lightness of Being.” This philosophy guides us every day.
What Defines Spitzhorn:
The guest is at the center: we’re not about selling products; we’re about creating experiences
Service without minimalism: going the extra mile is our standard
Team culture runsthrough it all: everyone takes responsibility in everyday operations
Innovation with understatement: thinking in new ways while always staying authentic
Consistent quality: reflected in returning guests, recommendations, and loyalty
The Radical Truth About Success
Why there is no shortcut to success in life and how you can achieve your goals step by step
Thebook is about:
Taking responsibility instead of looking for excuses
Values that are lived, not just claimed
Performance that lasts
The path upward: step by step
Let’s have a conversation
Write to me directly. No forms. Not a lengthy process.
Just one message.